Jewelry & Watches

Bvlgari Eternal: Reimagining the Archives

A new chapter rooted in heritage and reinvention.

01 of 04
02 of 04
03 of 04
04 of 04

Bvlgari unveiled Bvlgari Eternal, a new collection that opens a doorway to the contemporary reinterpretation of the Maison’s archives. Conceived as an ongoing journey, it brings foundational designs into the present through a meticulous curatorial process. The debut chapter, Vimini, reimagines a 1942 archival bracelet identified as a cornerstone of Bvlgari’s DNA.

The original design was born during World War II, when material and social constraints demanded ingenuity. Its undulated motif, inspired by Italian Rationalism, combines rhythmic repetition with the warmth of rose and yellow gold, elements that later became signatures of the Maison. The name Vimini, meaning wicker, references ancient weaving techniques used by Greeks and Romans, now transformed through Bvlgari’s gold-shaping mastery.

Reinterpreted in five jewelry creations – necklace, bracelet, ring, and two earrings – the line introduces fluid, tactile forms designed to move with the body. One-of-a-kind High Jewelry pieces expand the universe further, incorporating yellow gold, diamonds, and black Diamond-Like Carbon. Marked by the BE hallmark, Bvlgari Eternal bridges past and future through innovation and enduring artistry.

Keywords