Patrick Ta Beauty has officially announced its launch at Sephora Middle East, marking a significant step in the brand’s international expansion. The award-winning makeup line became available online at Sephora Middle East, and will be followed by an in-store rollout on 22 January across selected locations. In fact, the brand will debut in 34 Sephora doors throughout the UAE, Saudi Arabia, Kuwait, and Qatar.

The expansion reflects Patrick Ta’s – the Founder and celebrity makeup artist – long-standing connection with the region, built through years of working with regional clients, creators, and makeup artists, as well as hosting educational masterclasses in Dubai. Middle Eastern customers now have access to some of its most coveted products and a range of glow-enhancing essentials. Thus, the partnership with Sephora Middle East brings Patrick Ta Beauty’s elevated artistry, innovative formulas, and luxurious presentation closer to one of its most engaged global communities.

To celebrate the launch, Patrick Ta will visit the region for in-store appearances, meet-and-greets, VIP events, and engagements with local tastemakers.