Benefit Cosmetics has unveiled the POREfessional Foundation, its latest innovation designed to smooth, blur, and perfect the complexion. Founded in the 1970s by twin sisters Jean and Jane Ford – originally under the name The Face Place – Benefit was created as a playful alternative to traditional beauty brands, with a mission to redefine beauty as whatever makes you feel good.

Staying true to that legacy, the brand developed the POREfessional Foundation to visibly minimize pores and fine lines while delivering a smooth, natural-matte finish. The formula offers medium, buildable, weightless coverage that lasts up to 24 hours without clogging pores. Non-comedogenic and suitable for normal, oily, combination, sensitive, and acne-prone skin, the foundation provides all-day hydration and pore-blurring performance. It is waterproof, transfer-proof, and available in 40 shades. Infused with Rose Hip Extract to refine skin texture and Glycerin to lock in moisture, the POREfessional Foundation promises a flawless look that lasts, instantly and over time.