Marella celebrated its first dedicated brand moment in the GCC and Middle East with the launch of “Selected by Deema Al Asadi,” a special capsule collection created in collaboration with regional fashion figure Deema Al Asadi.

Part of the Max Mara Group, Marella marked the occasion with an exclusive sunset aperitivo overlooking the Dubai skyline. Hosted by Al Asadi, the event welcomed press, KOLs and influencers in an atmosphere reflecting the brand’s values of femininity, Italianness, lightness, and confidence.

Inspired by light and nature, the capsule blends Italian style with the grace and confidence of the Middle Eastern woman. Fluid silhouettes, refined details and a luminous palette balance modesty with contemporary elegance.

Founded in Reggio Emilia in 1971, Marella has evolved within the Max Mara Group and, since 2023, operates under Dedimax, continuing to design sophisticated, versatile collections for confident women.

Images Are Courtesy of Carl Halal