Maria Grazia Chiuri makes her debut at FENDI with the Fall/Winter 2026-2027 collection inspired by the motto “Less I, more us,” reflecting the House’s collaborative spirit and rich heritage. The collection celebrates shared values, creative unity, and a renewed focus on desire and individuality in fashion.

Rooted in the creative coherence of the five Fendi sisters and the brand’s Italian identity, the collection reaffirms the importance of working together and embracing complexity. It highlights understanding, acceptance, and shared intentions while honoring individuality as an essential part of collective accomplishment.

Themes such as Echo of Love, Sartorial Regeneration, and Emotional Durability express FENDI’s commitment to material care and memory. The dialogue with Mirella Bentivoglio also leads to a limited-edition jewelry series, originally conceived by the artist in the early 1970s and now reissued in close collaboration with the Archive. At the same time, the collaboration with SAGG Napoli presents a series of statements displayed on football scarves and T-shirts, expressing ideas of belonging and teamwork based on balance rather than uniformity.

Feminine and masculine move beyond opposition, as men and women walk the runway together, with clothes designed to accompany life, emotions, and desire.