Inspired by wide-open spaces, Dior expands its Sauvage universe with Sauvage Haircare, a new ritual designed to extend the fragrance’s fresh and powerful signature from skin to hair.

Rooted in the spirit of Sauvage, the new duo introduces the Hydrating Shampoo and Hair Serum, both formulated with cactus pulp extract cultivated by the House. Known for its resilience in desert environments, the cactus lies at the heart of the formulas, delivering hydration, nourishment, and fragrance to the hair fiber.

The Hydrating Shampoo gently cleanses while preserving moisture. Its creamy white texture transforms into a generous foam, leaving hair softer, stronger, and scented with the iconic freshness of Sauvage. Instrumental tests show +22% softness from the first application and a 26% reduction in excess scalp sebum after four weeks.

Completing the ritual, the limited-edition Hair Serum combines cactus pulp and oily extracts to nourish and texturize hair without weighing it down. Applied on wet or dry hair, it boosts shine and softness while enhancing the long-lasting Sauvage scent.

Presented in midnight-blue bottles, the duo reflects the bold aesthetic of the Sauvage line as it takes you on a journey to discover new horizons.