For 2026, Prada unveils its Re-Nylon campaign, bringing together actors Benedict Cumberbatch and Letitia Wright in a powerful dialogue with the ocean. At its core is SEA BEYOND, the Prada Group initiative focused on ocean preservation through education.

The campaign is accompanied by two documentary films created with National Geographic CreativeWorks, marking the fourth year of collaboration. Filmed across Oahu in Hawai’i and Japan’s Izu Peninsula and Kamakura, the documentaries explore the global impact of SEA BEYOND while visually connecting the actors to these environments. Images and film merge to position the ocean not as a backdrop but as a central protagonist, emphasizing the consequences of human action.

First launched in 2019, the Re-Nylon collection transforms recycled plastic waste into regenerated nylon through a circular process. As of July 2023, 1% of proceeds supports SEA BEYOND, reinforcing Prada’s commitment to sustainability, education, and long-term environmental awareness.