Beauty

Benefit Cosmetics Brings Back ’90s Beauty with a Modern Edge

A nostalgic trend takes center stage.

Benefit Cosmetics is embracing the return of the iconic ’90s makeup look, now trending again with a fresh, modern twist. This season’s viral obsession highlights matte skin, ultra-thin brows, shimmering eyelids, and glossy nude lips – key elements that defined the decade’s beauty aesthetic.

At the core of the look is a smooth, velvety complexion, achieved with The POREfessional Foundation and Power Powder, designed to blur pores and maintain a natural-matte finish throughout the day. A soft, diffused flush comes from PomPom blush, offering a natural, rosy tone. As for brows, they take on a precise, skinny shape using Precisely, My Brow Pencil, paired with Boi-ing Cakeless Concealer for added definition. For eyes, Glowlala Highlighter delivers a reflective shimmer, while BADgal BANG! Mascara adds long-lasting volume. Completing the look, Plushtint and Splashtint create hydrated, glossy nude lips – perfectly capturing the spirit of ’90s glam.

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