Henry Jacques has announced a new partnership with football star Ousmane Dembélé, marking the beginning of a creative collaboration between the French haute parfumerie House and one of sport’s most celebrated talents – with more developments expected to follow.

The collaboration stems from a personal encounter between Dembélé and Henry Jacques, revealing a shared philosophy rooted in freedom, perseverance and authenticity. Both the footballer and the perfume House have followed unconventional paths while remaining true to their values and long-term vision.

Known for his creativity, unpredictability and flair on the pitch, Dembélé also shares a deep appreciation for craftsmanship, heritage and refined luxury. A longtime perfume enthusiast and collector, he has developed a passion for creations built with precision, patience and exceptional materials. Rather than a traditional ambassador role, the collaboration is rooted in Dembélé's longstanding passion for fragrance and a shared commitment to craftsmanship, authenticity and creative freedom.