Beauty

New BADgal Eye Marvels for Summer from Benefit Cosmetics

Bold color and long-lasting performance.

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Benefit Cosmetics is turning up the volume this summer with new additions to its BADgal eye collection, introducing a new eyeliner, expanded mascara shades, and fresh color options designed to make a statement.

Leading the launch is the new BADgal Hypeliner, a 36-hour waterproof gel eyeliner that delivers bold matte color in one swipe. Waterproof, smudge-proof and transfer-proof, it is available in Pitch Black, Midnight Brown, and the limited-edition Rowdy Teal.

As for the bestselling BADgal Bang! mascara, it now comes in new shades including Electric Purple, Intense Pitch Black, Power Blue, Wild Plum and Rebel Brown. The mascara offers 36-hour volume while remaining smudge-proof, flake-free and water-resistant.

Also joining the collection is BADgal Bounce mascara, delivering up to 242% more volume with 24-hour lift and wear. New shades include limited-edition Pump'd Up Teal, Pump'd Up Brown and Pump'd Up Black. Benefit recommends pairing Rowdy Teal liner with Power Blue mascara for a bold summer look. 

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