CHANEL has officially announced Grammy-nominated singer-songwriter Gracie Abrams as the new égérie of its latest fragrance, COCO MADEMOISELLE CRUSH ABSOLU.

Standing in the symbolic lineage of Gabrielle Chanel, Abrams brings a modern, authentic energy to the iconic House. Though separated by a century and a half, both women embody a fiercely independent spirit – blending bold iconoclasm, deep-brown eyes and an elusive charm. Abrams reflects the true duality of the Coco Mademoiselle spirit: spontaneous, visionary and boundlessly free.

"It’s unreal to be the new face of Coco Mademoiselle, I feel an immense sense of pride," shared Abrams. "I love that Coco is someone who leaves a mark everywhere she goes."

Thomas du Pré de Saint Maur, CHANEL’s Head of Global Creative Resources for Fragrance and Beauty, noted that Abrams naturally embodies the House’s essence: "Like Gabrielle Chanel once did, she asserts herself without artifice, driven by a fierce sense of freedom and an instinctive elegance."

By charting her own path in music and style, Abrams continues a legacy defined by attitude, audacity and the absolute freedom to be oneself.