If we lived by street style mavens’ rules, then we could never have too many sneakers. That said, the new artist-designed bespoke brand “The Nou Project” has finally launched at Level Shoes, the region’s leading international reference in footwear.

Born in New York City, the brand features illustrated sneakers that blend functionality with wearable art. Conceived by designers Nour Al Tamimi and Basma Chidiac, The Nou Project celebrated its own launch amongst friends Ahmad Daabas, Mahmoud El Sidani and Lina Mustafa along with guests.

But who’s to say that collecting the brand’s wondrous sneakers can’t be considered an art form? Join us in the Photo Gallery below as we show you moments of the fabulous launch.