What’s better than jewelry, is jewelry with a message behind it. And that’s what makes uSfuur the first name that comes to mind when thinking about jewelry pieces with a cause. uSfuur, which translates into “bird” in Arabic, expresses freedom, peace and hope through its creations. This young Dubai-based jewelry brand crafts delicate necklaces, anklets, rings and bracelets from gold but there is one thing in common among them all: it’s the bird motif repeated in its collections.

Joining forces with a grassroots organization called Myhomeland/Watanilli, the brand donates a percentage of the proceeds of every piece of jewelry to help support displaced communities in need. With this cause in mind, the bird ornamenting every uSfuur creation constitutes an emblem of hope and peace; it crosses all borders and spreads a message of love through each and every piece.

As for the designs, the brand takes on a contemporary, minimalistic style while staying elegant, delicate and cool – all topped off with a meaningful message!