Natalia Vodianova graces Stella McCartney’s campaign for the eighth season and this time she’s leaning over a beautifully raw Scottish countryside.  Photographed in Scotland by young fashion photographer Harley Weir, Vodianova represents the quintessential Stella McCartney fall/winter 2015-16 woman with her effortless style and beauty.
 
Having grown up in the Scottish countryside for many years, Stella has always been poignantly drawn to it. Inspired by its breathtaking landscape, the campaign’s shots, styled by the designer herself, shine light on a carefree, refreshing Vodianova wearing this upcoming season’s looks.
 
“The Scottish landscape is truly spectacular; it has a sense of history, heritage and a defining British strength but at the same time a sense of fragility. The nature is raw and real; setting Natalia within that created a fragile, gentle sensibility amidst the overpowering and impressive land,” said Stella.
 
Set against lush rugged scenery, Stella’s designs celebrate freedom and explore classic pieces with a pinch of sensuality.
 
The campaign’s main highlight is the new Noma bag, which is made with eco alter nappa, and cinched together with Stella’s signature chain. The Noma resembles the newest interpretation of the bucket bag, which will surely make it next season’s most coveted little sack. 
 
The campaign will be fully launched worldwide in September.