A long-term partnership is in site, and we feel so lucky that Piaget, the first luxury watch and jewelry brand present in Saudi Arabia, and AlUla, the first UNESCO World Heritage Site in the Kingdom, have joined efforts, and they will undoubtedly succeed with flying colors. And in celebration of this amazing partnership, an exclusive event was held at the Winter at Tantora festival in the presence of Mr. Yves Piaget and CEO Chabi Nouri. In addition, the Swiss House revealed new and exclusive creations that embody AlUla’s rugged nature, monumental beauty and vivid colors just perfectly.

Believe it or not, we haven’t told you the best part yet, as Piaget and AlUla will be donating all the proceeds of the watch and jewelry auction to a scholarship for craftsmanship aiming to help the artisan community of AlUla evolve, and to create more educational and professional opportunities which will lead to the continuity of Piaget’s legacy in Saudi Arabia.

Don’t miss the new marvels we gathered for you; take a look and revel in their beauty!