Wanting to capture the emotion and energy of Chloé and the effortlessly powerful, beautiful, free women who embody its history and spirit, Chemena Kamali, Creative Director of Chloé, set the vibe of the first Chloé portrait series. It casts iconic women from different eras of the Maison such as Jerry Hall, Jessica Miller, Natalia Vodianova, and Liya Kebede, and introduces a new generation of Chloé women to the house including FeiFei Sun, Ornella Umutoni, and Kristine Lindseth.
However, the series also featured the new refined Chloé logo revealed ahead of the Chloé Winter 2024 show, which will take place during Paris Fashion Week on 29 February 2024.