This month, Lancôme announces the release of La Vie Est Belle Intense. The original iconic fragrance La Vie Est Belle owes its success to the universal declaration of happiness. To celebrate the launch of La Vie Est Belle Intense, Lancôme Middle East are thrilled to announce a collaboration with six stunning influencers in the UAE that truly embody the very essence of the fragrance for the “Smile with Sephora” campaign. The influencers include Alreem Saif, Kat Lebrasse, Mthayel Al Ali, Nadya Hasan, Zahra Lyla and Zeina Abdalla. Their captivating smiles will be showcased at Sephora, both in Dubai Mall and Mall of Emirates, from September 1st to September 14th.
So what's the story behind the six Arab women chosen to be a part of the "Smile with Sephora" campaign?
Aline Agopian