Inspired by Lacoste’s iconic pleated tennis skirt, a trio of fragrances is launched under the name of EAU DE LACOSTE L.12.12. A reflection of nature, playfulness and elegance, the fragrance is suitable for daytime and partners perfectly well with the Lacoste L.12.12 For Him.

The “Elegant” brings to its wearer a touch of softness and femininity through a mix of citrus oils, cassis bud, pink pepper, mimosa and vetiver. Warm and uplifting, the “Natural” reflects a sense of delicacy thanks to the coconut accord, which features raspberry leaves, mandarin and pineapple. Last but not least, a sweet touch of playfulness is captured in the “Sparkling” scent, which is constituted by notes of macaron, fruit, spice and patchouli, to add a touch of sophistication.

Freedom, beauty and movement set the tone for the EAU DE LACOSTE L.12.12 campaign. In the TV version, the pleated skirt dances to the rhythm of Gloria Jones’ timeless classic, Tainted Love, while the print campaign is shot in Los Angeles by British fashion photographer Jacob Sutton and captures the series’ sense of movement in each image.      

Mirella Haddad