Fashion

Moschino’s Iconic Teddy Bear Dominates New Winter Capsule Collection

Moschino has announced a new capsule collection titled ‘Ready to Bear’ for next fall 2015. Creative Director Jeremy Scott has chosen 19 accessories and garments that play into the theme regarding Moschino’s iconic teddy bear.  The teddy bear symbol first emerged in 1988, when Franco Moschino introduced the teddy as a leading graphic on coats, dresses and hats showcased in the winter collection.
 
An easily likeable character, Scott adopted the friendly bear as the star mascot for the perfume TOY, launched back in November 2014. T-shirts with a similar print will also be made to accompany the fragrance packaging.
 
The capsule collection will feature bear visuals on anything from t-shirts, knitwear, to black quilted nylon bags complete with a bear-face shoulder strap.  Taking it full circle, Scott also created teddy bear shaped earrings and iPhone covers, allowing all us fashion lovers to make the loving bear our own little companion.
 
The collection will be available across Moschino stores in the Middle East.