Always passionate about cosmetology and skin science, Ingrid Pernet has decided at an early age to become an expert in skin physiology. After completing her masters in biology and biochemistry, she started a pre-doctoral research on cutaneous biology that gained her a PhD.
Ingrid started her career at Coletica, a cosmetic active ingredients company, as a Project Manager in 2001 and joined, one year later, Laboratoire Bioderma as their Scientific Director. After 9 successful years, she started her journey at NUXE and became the brand’s Scientific Communication and Training Director. Azyaamode had the chance to sit with her in order to know more about NUXE and their latest launches, Nuxuriance Ultra.
Nuxe has gained an international reputation for its technological innovation and effective products. How did the brand reach this level of success?
In fact, the whole creation process, the research, the development and the scientific findings are a clear message to our clients about our credibility. Our Research and Development department is working every day on the new active ingredients and flowers in order to discover new mechanisms efficient on the skin. For example, we are working now on a new product that will be launched in 5 to 8 years. Aliza Jabès, who is the founder of Nuxe, has a great interest in research and development and since the beginning; she had decided that the brand should have its own laboratory, which has become the biggest in Paris in the cosmetic field.
What makes the new anti-ageing skin line “Nuxuriance Ultra” unique?
We have put a lot of science in this range and we did a lot of tests. We have 7 patents and we made a lot of studies. More than 300 women tested the product for one month and the results were immediately visible, while the biological results were seen after one month. This is a global anti-aging range and it will act on every visible aging sign: wrinkles, lack of firmness and radiance… Once used, it will have a real action on the stimulation of skin cells generation because aging decreases regeneration. The key point of this range relies on the discovery of Saffron and Bougainvillea Bi-Floral cells. It’s a new active ingredient developed exclusively by Nuxe and millions of those cells take part in each product.
How did you decide to use these bi-floral cells?
It was the idea of our Research and Development director. She decided to use botanical cells of Bougainvillea because their envelope is very similar to skin lipids. When you apply it onto your skin, it will penetrate very easily. Also, she decided to integrate active ingredients of Saffron flowers into these cells, because the Saffron flower includes a lot of active molecules that have regenerating properties.
Us, women are usually in a rush so we take the cream, apply it and go. Do you think that if we take the time to go in-depth when applying the product, it will be more effective?
Yes, I think that generally speaking, it is always very important to dedicate time to the application which will increase the effectiveness of the product. However, you should take in consideration that sometimes you do not have the time in the morning. This is why you can take care of your skin once or twice a week. A mask is a must in this case.
Which age range should use the anti-aging products?
For women in their thirties, the mask can be used as it is much more targeted because there are two ways to use it. You can either use at night time for 10 minutes then remove the excess for a deep skin regeneration - or else for a flash use (10 minutes then wash off) for an immediate smoothing and luminous effect.
As you know, Nuxe is not only the perfect balance between science and nature, but also the pleasure of use. Pleasure of use is really a guarantee of effectiveness for us because if women loved the fragrance, they would want to use it. Therefore, we are very careful about the creation of new fragrance and this one is really coveted and the texture is also very pleasant.
For women between the age of 45 and 48, the treatment depends on their skin cells regeneration. If we take two women of the same age, we can realize sometimes that one of them looks older, while the other looks younger. This depends on their lifestyle and how they take care of their skin. Beauty consultants are made available in Dubai – which is the brand’s biggest point of sale, to recommend the right products for the clients.
In general, what are the common problems women usually face? And what are the most common one in the Middle East?
Skin problems that women usually face depend on the country. In the Middle East, women are looking for brightness and whiteness in general. They also like to work on anti-aging because they are waiting for something but they want the results to be fast. They usually like very technical and concentrated products.
In the daily routine of a woman’s life, what are the different factors that affect the skin? Do you think a healthy lifestyle affects the skin as well?
Of course, for example the first way to hydrate your skin is to drink water and if you do not have enough water in your body, your body is going to concentrate all the water it has inside the most important tissue and the skin is the first tissue that will suffer.
At Nuxe in general, do you cover every single skin problem in a line?
Yes, we cover all needs according to your skin type; so you have Aroma Perfection for combination skin and Rêve de Miel made of honey for dry and sensitive skin. Crème Fraîche is for deep dehydration. Crème Prodigieuse is another hydrating range which is provides a daily hydration for every one of all ages and it also has anti-oxidants. In addition, you have a wide range of anti-aging: Nirvanesque to prevent the first expression lines, Crème Merveillance Expert for the visible expression lines and the loss of firmness, and we have Nuxuriance Ultra, which was newly launched.
They usually say it is better to break the routine of using one product by moving to another brand or product and then come back to your routine. Is this true?
I think that it is very important to listen to your skin. Sometimes, your skin needs more moisturizing and at other times you feel that it is tired and needs more energy for example. The best way to treat your skin is to listen to it and give it what it needs.
Do you recommend women to go to a dermatologist who would look after their skin and ensure that they are applying the right products?
In France, dermatologists are consulted when you have a disease. I personally think that the best advisor can be the beauticians, as they are trained to give you the advice you need and sometimes they are better than dermatologists if the skin is not facing a problem or a disease.
Discover more about Nuxuriance Ultra beauty routine by NUXE.
Mirella Haddad
