For its “Ultimate Radiance” global advertising campaign, Piaget finds inspiration in its stunning jewelry creations and timepieces. Through two short videos, the house invites all jewelry and watch aficionados to dive into Piaget’s universe in all its richness, diversity and legendary audacity.

Geometry Global Paris has joined forces with Ogilvy and Photographer Inès Dieleman to create the campaign. Through a set of visual effects, “Ultimate Radiance” goes back to the cornerstones of the house and gives us a glimpse into Piaget’s iconic designs that find their place among aesthetic installations, highlighting the radiant sophistication and elegance of each piece. 

To communicate the positive energy these masterpieces exude, lines of light morph into a crisscross pattern bursting with radiance to shed light on the iconic thinness and elegance of a Piaget Altiplano watch and similarly, concentric powdered gold circles highlight the uniqueness of the Possession rings.

Addressing men and women who wear a Piaget creation, this campaign transcends the fact of being an advertising statement and tells the story of a brand position in the wide universe of jewelry. Shot by famed photographer Inès Dieleman, the meticulously crafted in-house visuals honor Piaget’s spirit of joy and freedom.

 “Ultimate Radiance expresses a fundamental truth about the brand to which no other luxury house can lay claim, exuding the radiance that is intrinsic to Piaget creations, and intensely felt by the people who wear them” explains Philippe Leopold-Metzger, CEO Piaget. “This new campaign powerfully expresses our fundamental values and the effect produced by every Piaget creation.”

 

Mirella Haddad