Tiffany & Co. has unveiled Beneath One Crescent Moon, its 2026 Ramadan campaign celebrating the unity and self-reflection at the heart of the holy month. Rooted in the collective experience of observing Ramadan at the same moment in time, the campaign reflects quiet intention, inner stillness, and the guiding light of the season. Inspired by the celestial crescent and the wonder of the night sky, it invites a pause for contemplation and connection.

At its core is an original Arabic poetic text by Emirati author and artist Alia Al Shamsi. Her words gently evoke the glow of the crescent moon and the sense of closeness it brings, even during personal moments of reflection. Through imagery of stars and illumination, the poem captures connection that is felt rather than seen.

Tiffany’s iconic designs carry this spirit forward. HardWear reflects inner strength, Knot symbolizes lasting unity, T expresses clarity and purpose, and Bird on a Rock evokes renewal and optimism. The campaign’s visual world blends Ramadan symbols with Tiffany’s codes, honoring the reflective rhythm of the holy month.