Oh how time flies as you watch before you a riot of campaigns welcoming the upcoming season. Each and every brand spends a luxurious amount of time and effort to introduce its newest collection to the world of fashion, prepping us for a big surprise. And each and every time, we wait impatiently to discover the latest artworks.

This season, luxury House Chloé has caught our eye by unveiling yet again its latest Fall’16 campaign for its iconic Faye handbag. Stemming from a symbolic past, this handbag had already made a name for itself in the fashion industry, but now, it is coming out in a whole new marvelous way, under the lens of famed fashion photographer Theo Wenner. The incredible accessory is showcased ever-so magically in a soft backdrop, shedding the light on the free-spirituality of its holder.

Another groundbreaking campaign introduces Burberry’s love for British art and creativity. The campaign captures the full essence of art, showcasing Luke Edward Hall’s illustrated portraits and Mario Testino’s photographs captured in London. Fashion enthusiasts will feast their eyes on Burberry’s upcoming ingenuity, portrayed by model Edie Campbell and actor Callum Turner, only this time around, Luke Edward Hall’s interpretation of Burberry's menswear and womenswear collections will bring the crowning touch to Burberry’s epic endeavor.