Fendi.com has gone through a major makeover and it is Fendi-licious! The modern design showcases improved integrated content and e-commerce functionalities and most importantly, quicker navigation.

And if you’re curious about the House’s most hidden inspirations, then you’ll be glad to know that new editorial listings have been implemented! It all takes part of an enhanced mobile-friendly platform that allows users to scroll back and forth for a better retail experience. New sections such as graphics, animations, videos and designs work on flavoring the customer’s visit to the website, as the latter also unveils a selection of Fendi gifts. Last but not least, the Fendi Life section showcases the latest events and global happenings as to feed user’s minds with nothing but sheer fashionable exquisiteness!

“The digital world is becoming increasingly important for us, as it enables us to combine not only video, audio and text materials, but also our digital boutique. It comprises everything really, all our values and DNA. That is why we have relaunched our entire website, since FENDI is always cutting edge and responsive to the needs of a constantly changing market. The internet and the e-commerce are just an additional service for customers and if you want to accompany your product in a sophisticated way, your website needs to be of matching quality, “said Pietro Beccari, Chairman and CEO of FENDI.

So what are you still waiting for? Go visit the brand-new site now!