For its Cruise 2026 collection, the House returned to its Renaissance birthplace, where every cobblestone whispers “welcome back”. Between the opulent Palazzo Settimanni and the city’s centuries-old fabric mastery, Gucci spins a playful tapestry of eras, stitching together brocades, jacquards, and a flourish of GG magic. It’s a love letter to Florence: part archive dive, part fashion future, all sprezzatura. With silhouettes that stride from past to present, Gucci steps into the piazza once more – not with a finale, but with a beginning.

After all, Gucci is Florence… and Florence is forever Gucci!

Credits:

Videography: Miled Daher

Hair: Georgeig Makdismos

Makeup: Natalie Badawi