It’s fine time for the iconic Lady Dior bag to journey the world and this time, it’s through the lens of Brigitte Niedermair that it reveals its charm. From Paris to London, it tells the story of the ties that the Maison forged with these fascinating fashion capitals.

The journey begins in the City of Light, the symbol of haute couture and the place to which Christian Dior devoted an unconditional passion. There, facing the Eiffel Tower, Niedermair’s magnetic, poetic and powerful images highlight a subtle interplay of references and fusion of forms, as the wrought-iron mesh of the monument evokes the architectural lines of the cannage adorning the Lady Dior.

In London, there’s a different story to tell. In this enchanted destination, it reveals its plural facets and timeless refinement through a series of shots embodying the essence of British elegance. There, the emblematic bag made its first appearance in 1995 on the arm Lady Diana, Princess of Wales, who inspired its name.

This is more than a new chapter in the Dior Around the World story; it’s a testament the excellence and eternal creativity of a House open to the world.