Prada has introduced a stunning new fine jewelry collection, Couleur Vivante, designed by Miuccia Prada and Raf Simons. Revolving around bold colors and surprising gemstone combinations, it features unique stones like amethyst, aquamarine, madeira citrine, pink morganite and oro-verde peridot. These vibrant gems are chosen for their beauty and how they reflect Prada’s bold approach to luxury. As for the designs, they challenge traditional ideas of what fine jewelry should look like, mixing colors and shapes in unexpected ways.

Actors Maya Hawke, Kim Tae-Ri, and poet Amanda Gorman appear in the campaign, shot in black and white with soft layers of color added. This creative style helps the jewelry stand out even more. Even though the pieces – ranging from drop earrings to solitaire rings, line bracelets and rivière necklaces – are classic in shape, they remain modern in spirit, with floating gems and bold contrasts.

Creative Directors: Miuccia Prada and Raf Simons

Photography: David Sims

Campaign Creative Direction: Ferdinando Verderi

Talents: Amanda Gorman, Maya Hawke, Kim Tae-Ri