If winter had a dress code, Paris would undoubtedly set the rules. Think snow-dusted boulevards, a play of golden streetlights against the midnight sky, and jewels that catch every fleeting glimmer of light. This season, Boucheron takes its holiday storytelling to the French capital, unveiling Winter in Paris, a 2026 campaign that dresses the city in an irresistible sense of enchantment while placing its most iconic creations in the spotlight.

Bringing this vision to life are Maison Ambassadors Daisy Edgar-Jones and Han So-hee, alongside Friend of the Maison Dilan Çiçek Deniz. Each lends her own interpretation to the festive narrative, with the Quatre, Serpent Bohème and Plume de Paon collections taking center stage.

Han So-hee explores the sculptural appeal of Serpent Bohème, pairing its signature gold and diamond motifs with a striking new interpretation in onyx. She also wears Quatre Classique, where yellow, white and pink gold, diamonds and brown PVD unite in a distinctive graphic design.

Daisy Edgar-Jones, meanwhile, captures the lightness of Plume de Paon through white gold earrings set with two aquamarines and pavé diamonds, before embracing the bold layering potential of Quatre Black Edition and Quatre Radiant Edition.

Dilan Çiçek Deniz brings another dimension to the story with Serpent Bohème's iconic gold and diamond drop motifs, complemented by a diamond-set steel watch featuring a white mother-of-pearl dial, as well as the multicolored gold codes of Quatre Classique.

More than a seasonal campaign, Winter in Paris is a celebration of jewelry as an expression of personal style, where distinctive designs, precious materials and festive magic converge. With its signature blend of audacity and timeless sophistication, Boucheron makes a compelling case for a little extra sparkle this winter.