Boucheron has announced acclaimed British actress Daisy Edgar-Jones as its newest brand ambassador. Known for her breakout role in Normal People and standout performances in Where the Crawdads Sing, Twisters, and Under the Banner of Heaven, Edgar-Jones brings a bold, authentic spirit that aligns seamlessly with the French Maison’s legacy of creativity and elegance.

A rising star in both film and fashion, she recently turned heads at the Cannes Film Festival wearing Boucheron’s iconic Question Mark necklace. Under this partnership, she will feature in upcoming campaigns and collaborate with the brand during her promotional tours. The appointment reflects Boucheron’s ongoing commitment to celebrating individuality, modern femininity and artistic freedom.

Expressing her excitement, the dazzling star noted: "I'm absolutely thrilled to be joining Boucheron as an ambassador. There's such a beautiful sense of emotion and artistry in everything the Maison creates. It's a real privilege to be part of its story – I'm so looking forward to what's ahead."