Boucheron takes aim at the future with the launch of its new Flèche collection, a bold reinterpretation of one of the Maison’s most emblematic motifs: the arrow. First appearing in Boucheron’s archives in the 1860s, the arrow has long symbolized both love and strength, power and precision. Today, Creative Director Claire Choisne writes a new chapter for this storied icon with eight genderless, monochrome creations that blend modernity with heritage.

Crafted entirely in diamonds, the collection celebrates the arrow’s duality – strength and delicacy – through designs that can be worn in multiple ways. From a dainty brooch to an oversized statement pin, from sculptural rings that span three fingers to supple necklaces and bracelets that slip on effortlessly, each piece invites fearless self-expression.

Boucheron’s artisans bring these arrows to life with exceptional savoir-faire, transforming clean lines into sculptural works of art. The accompanying campaign captures the collection’s spirit in motion, evoking the gestures of an archer aiming not at a visible target, but at one’s own aspirations.

With Flèche, Boucheron once again proves that its past enriches its present, offering jewelry that inspires wearers to stride forward with confidence and individuality.