This October, Hermès opened its newest Perfume and Beauty store in Dubai Mall, marking its sixth address in the UAE. Dedicated exclusively to Hermès’ fragrance and beauty collections, the boutique offers a refined space for discovery and sensory exploration. It embodies the harmony between Middle Eastern heritage and Hermès’ timeless artistry, offering an immersive journey through scent and beauty.

Inspired by the region’s ancient desert landscapes, the store’s rammed-earth façade, crafted from Arabian sand and earth, flows into an elegant interior of ochre tones, Sienna marble, and mother-of-pearl terrazzo. Designed by Paris-based RDAI agency, the boutique features two private VIC rooms, beauty consultation counters, and curated artworks from the Émile Hermès Collection, including engravings by Alfred de Dreux and illustrations by Sanaé Nicolas.

In addition, to mark the opening, Hermès introduced Oud Esma, the latest Essence de Parfum by Christine Nagel from the Hermessence collection – available only at this store. The perfume, built around the “wood of kings,” celebrates the deep, woody sensuality of oud, a symbol of Middle Eastern luxury.