This year, Benefit Cosmetics invites beauty lovers to step into Beneville, a fantastical pink town filled with festive beauty sets, collectible surprises and holiday keepsakes. The collection features limited-edition cheek palettes, brow kits, lash duos and even a Benetint bag charm, offering gift options for every occasion. Inspired by a five-star stay at The Hotel Beneville, the season’s beauty look focuses on luminous, even skin, fluffy brows, a natural flush and softly radiant lips, while keeping the eyes almost bare for an effortless festive finish.

The collection highlights three key beauty essentials. The Brow Booth brings together Precisely, My Brow Pencil, Precisely, My Brow Wax and 24-Hour Brow Setter for defined, shaped and long-lasting brows. The Benetint duo pairs the bestselling Original Rose with the new limited-edition Cinnamon shade, while BADgal Bounce in Pump’d Up Brown delivers soft, natural-looking lashes.

In short, this festive collection combines playful packaging, Benefit’s iconic beauty favorites and limited-edition surprises, making holiday gifting even more exciting.