Paula’s Choice, the renowned skincare brand celebrated for its research-driven formulas and commitment to transparency, has officially launched in the Middle East, exclusively through Sephora. This milestone brings the brand’s cult-favorite products and empowering philosophy to a new community of beauty enthusiasts. Faiz Ahmad, CEO of Paula’s Choice, noted that the region’s appreciation for high-performance skincare makes this launch particularly significant.

Key products now available include the Skin Perfecting 2% BHA Liquid Exfoliant Toner, designed to refine skin texture and reduce blemishes; the Pro-Collagen Peptide Plumping Moisturizer, which firms and hydrates; the 5% Vitamin C Sheer Moisturizer SPF 50, which brightens and protects against environmental stressors; the Pro-Retinaldehyde Dual-Retinoid Treatment, targeting signs of aging; and the 10% Azelaic Acid Booster, addressing uneven tone and blemishes. Paula’s Choice is available online and in all Sephora stores across the Middle East, offering science-backed skincare with visible results.