Prada introduces its Holiday 2026 campaign as a celebration of craftsmanship, imagination and the human side of storytelling. Blending photography with hand-drawn illustrations, the campaign creates whimsical winter wonderlands inspired by old Hollywood and timeless fables under the creative direction of Miuccia Prada, Raf Simons and Ferdinando Verderi.

The campaign stars a new generation of global acting talent, including Chen Haoyu, Luther Ford, Kelvin Harrison Jr., Maya Hawke and Sadie Sink. The actors appear in a series of films and still images, surrounded by imaginative landscapes and playful animal characters brought to life through traditional illustration.

Led by legendary cinematic animator John Pomeroy, the artwork combines real-life action with hand-drawn animation, creating a dreamlike world filled with childlike wonder. Photographer Glen Luchford captures the campaign, using lighting and perspective that mirror the illustrated environments.

Through its entirely hand-executed illustrations, the campaign highlights the importance of craft and the creative process, values that remain central to Prada’s approach to creation.