Beauty

Star Power, Bottled

When celebrities turn their glow into a brand…

Cover Photo Courtesy of Nadine Nassib Njeim

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Emirati singer Balqees Fathi launched Bex Beauty in 2020.

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American actress and singer Selena Gomez launched Rare Beauty in 2020.

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Lebanese actress Nadine Nassib Njeim launched Nadine Njeim Beauty in 2024.

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American model Hailey Bieber launched Rhode Skin in 2022.

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Lebanese blogger Nour Arida launched Sorbé Skin in 2025.

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American singer Jennifer Lopez launched JLo Beauty in 2021.

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Palestinian-American DJs and twin sisters Simi Khadra & Haze Khadra launched Simihaze Beauty in 2021.

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Barbadian singer Rihanna launched Fenty Beauty in 2018 and Fenty Skin in 2020.

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Influencer Noha Nabil launched Noha Nabil Beauty around 2020.

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Reality TV star Kim Kardashian launched SKKN by Kim in 2022.

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Moroccan Entrepreneur Bassma Boussel launched cosmetics and beauty line, Bassma Boussel Cosmetics, in 2021.

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American singer Alicia Keys launched Keys Soulcare in 2020.

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Emirati content creator Salama Mohamed launched skincare brand Peacefull in 2021.

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American singer Lady Gaga launched Haus Labs in 2019.

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American model Cindy Crawford launched Meaningful Beauty in 2004.

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In an age where influence is currency and glamour is a global language, it’s no surprise that celebrities – both regional icons and international superstars – are stepping confidently into the world of beauty entrepreneurship. From screen legends to music sensations, the A-list is no longer just fronting campaigns; they’re formulating, curating, and crafting personal empires one serum, lipstick and fragrance at a time.

However, this wave isn’t just about putting a famous name on a pretty bottle. It’s about storytelling – bottling identity, heritage and creativity. Whether it’s a regional star infusing local rituals and desert botanicals into their collections, or an international powerhouse redefining clean glamour for a global audience, these brands reflect the personas behind them: bold, polished and utterly irresistible.

With every launch, the beauty landscape becomes more diverse, more daring, and undeniably more star-studded. Welcome to the era where celebrity glow isn’t just admired – it’s applied!

Article Written by Mirella Haddad