Prada’s Spring/Summer 2026 campaign, created by Miuccia Prada and Raf Simons, challenges the very nature of advertising. American artist Anne Collier was commissioned to reimagine the campaign, exploring how we look at images in the digital age. Her approach transforms the campaign into tangible, physical objects: still-life compositions of Prada pieces, photographed by Oliver Hadlee Pearch, held in hands as if by viewers themselves.

Within these images, actors Levon Hawke, Nicholas Hoult, Damson Idris, Carey Mulligan, Hunter Schafer, musician John Glacier, and model Liu Wen wear the collection, adding layers of personality and perspective. Collier’s work examines the mechanisms of fashion advertising while celebrating and rethinking imagery as an art form.

This campaign highlights Prada’s ongoing dialogue with contemporary art, reflecting the brand’s deep engagement with culture, creativity, and the evolving meaning of fashion in the modern world.