Italian jewelry brand Damiani has opened Casa Damiani Seoul, its grand flagship store in Korea. The inauguration featured a ribbon-cutting ceremony with Guido Damiani, President of the Damiani Group, and I.N of Stray Kids, the brand’s global ambassador, alongside other celebrities.

Designed like an Italian residence, Casa Damiani Seoul spans four levels. The basement highlights Damiani’s history and craftsmanship, the first floor showcases signature collections, and the second floor houses high jewelry, bridal sets, and VIP rooms. In fact, to mark the opening, Damiani introduced the Belle Époque Marea necklace with Paraíba tourmalines, showcasing the Maison’s artistry.

A rooftop Italian garden completes the immersive experience while the store features premium Italian materials such as Calacatta marble, refined leather, geometric motifs, and Venini chandeliers, blending traditional craftsmanship with modern design.