The viral “2016 vs 2026 makeup” trend is taking over social media, and Benefit Cosmetics is at the center of the conversation. Beauty lovers are revisiting how routines – and brow philosophies – have shifted over the past decade, highlighting both bold nostalgia and modern ease.

In 2016, makeup was unapologetically sculpted. Brows were full and defined with the cult-favorite Brow Zings Eyebrow Shaping Kit, while sharp contouring relied on the iconic Hoola Bronzer. Glow was anything but subtle, thanks to High Beam liquid highlighter, delivering a luminous, glossy finish.

Fast forward to 2026: beauty embraces a softer, more natural approach. Brows are refined with Precisely, My Brow Pencil and set using 24HR Brow Setter for effortless polish. Multitasking favorites like Benetint Raspberry add a fresh flush to cheeks and lips, while glossy lips continue their reign with Splash Tint Gloss.

From bold contours to natural radiance, the trend proves one thing: Benefit’s iconic products continue to define every beauty era. No matter the trend, Benefit will always have your back.