Maison FRED, famously known as the "Sunshine Jeweler," has officially named acclaimed Saudi actress Sumaya Rida as its new Friend of the Brand for the Middle East. Over the past decade, Rida has built a powerful artistic reputation through her captivating, authentic performances in notable Saudi and Egyptian television series and cinema.

As a modern muse of her generation, Rida embodies authenticity, a creative spirit and effortless elegance. The collaboration highlights a shared vision of empowering women to confidently pursue their dreams while proudly honoring their cultural identity and personal values.

With her radiant charisma and joyful approach to life, Rida perfectly mirrors the vibrant, sun-filled personality of the French High Jewelry house. This partnership marks the beginning of an exciting journey ahead, beautifully bridging Middle Eastern talent with FRED's signature audacity, creativity and distinctive sparkle.