Prada revealed its Fall/Winter 2026 campaign, Simple Stories, highlighting the extraordinary within everyday life through intimate and reflective imagery. Inspired by the women’s and men’s collection designed by Creative Directors Miuccia Prada and Raf Simons, the campaign explores layered meanings and human connection while embracing quiet, personal moments.

Expanding Prada’s ongoing dialogue with cinema, the campaign presents clothing as another character within a series of domestic scenes captured by acclaimed director Barry Jenkins. Actors Chen Haoyu, Kelvin Harrison Jr., Hunter Schafer and Troye Sivan bring these moments to life through still and moving images, while the campaign’s creative direction is led by Ferdinando Verderi, reinforcing Prada’s distinctive visual identity and cinematic approach.

Each image and short film offer a glimpse into individual stories, expressing personality through natural gestures and understated emotion. Contrasting still lifes with enigmatic portraits, the campaign reflects Prada’s distinctive visual identity while celebrating simplicity, authenticity and the richness of everyday experience.