Rolls-Royce Motor Cars Middle East & Africa has announced The Spirit of Marassi, a nine-day summer residency taking place from 14 to 22 August 2026 at Palace Beach Resort, Marassi on Egypt’s North Coast. Marking the brand’s first immersive beachfront residency in the country, the event will transform a private villa into a dedicated Rolls-Royce destination centered on craftsmanship, hospitality and Bespoke commissioning.

A highlight of the residency is the regional debut of the Spectre Series II, presented in Egypt for the first time. Guests will also have access to the Rolls-Royce Atelier for Bespoke consultations with designers, alongside the unveiling of an exclusive Bespoke design created by the Rolls-Royce Private Office Dubai and Lead Designer Michelle Lusby.

The program also includes curated lifestyle experiences, from yoga and sound healing sessions to family-friendly activities, social gatherings and luxury food concepts. Through The Spirit of Marassi, Rolls-Royce aims to offer an immersive brand experience while reinforcing Egypt’s growing status as a luxury destination in the Middle East and Africa.