Since its founding in 1936 by visionary jeweler Fred Samuel, Maison FRED has illuminated the world of fine jewelry with its bold creativity, vibrant gemstones, and unmistakable optimism. Known as “The Sunshine Jeweler,” the Maison has transformed precious materials into expressions of joy, freedom and modern elegance.

From the iconic Force 10 bracelet inspired by the spirit of sailing to its most extraordinary High Jewelry creations, FRED continues to celebrate life through innovative design and exceptional craftsmanship. As it marks its 90th anniversary in 2026, the Maison honors a luminous heritage built on passion, imagination and nine decades of unforgettable creations.