Marking the 50th anniversary of its revolutionary dancing diamonds, Chopard unveils a sweeping cinematic campaign uniting the new Happy Sport The First timepieces and Happy Diamonds pendants in a shared celebration of kinetic beauty.

Liu Wen

Fronted by global ambassadors Bella Hadid and Liu Wen, the campaign captures two contrasting, powerful facets of freedom. Hadid channels electric spontaneity, while Wen brings serene, deliberate grace. Directed by Manu Cossu and photographed by Greg Williams, the visuals echo a life lived intensely, using choreography by Stephen Galloway to transform every subtle gesture – a turn of the shoulder or a quiet breath – into a luminous dance of gems.

Bella Hadid

The imagery spotlights the reborn Happy Sport The First watch, presented in 26 mm and 33 mm in Lucent Steel™ and ethical gold, reviving the audacious 1993 spirit of pairing diamonds with steel. Alongside it, rectangular Happy Diamonds pendants offer expanded space for their free-spirited centerpieces to twirl. Crafted from 100% ethical gold and recycled-origin Lucent Steel™, the collection proves that true luxury reflects the pulse of the wearer: spontaneous, joyful, and completely unbound.