For Prada, looking back has always been an exercise in reinvention. Cleo embodies this philosophy, evolving from an archival silhouette first conceived in 1999 into a continually reimagined modern icon. Defined by its distinctive sloping base and gently inclined sides, the bag is shaped using a special wooden mold that gives its curved architecture an unmistakable precision.

Rooted in the pared-back elegance of the 1990s, Cleo combines disciplined proportions with a sensual simplicity. Its signature Spazzolato calfskin, traditionally associated with footwear, reinforces the structure with a polished, architectural finish.

For the latest chapter, Cleo retains its defining curved language while taking on a new attitude. Its proportions become lower and more elongated, with straighter sides creating a more refined and overtly feminine silhouette. An animal-print interpretation adds a bold new dimension to the reworked design.

Elegant, precise and unmistakably Prada, Cleo demonstrates that true modernity does not require abandoning the past. Instead, it comes from knowing exactly how to transform it.