Fashion 14 September
2020

Let’s Ride the East Wave

It is a virtual pop-up store that supports established and emerging designers from USA and the MENA region...

ZAID BY ZAID FAROUKI – Ready-to-wear (UAE)

01 of 17

MRS. KEEPA – Ready-to-wear (UAE)

02 of 17

L’ATELIER NAWBAR - Fine Jewelry (Lebanon)

03 of 17

JEUX DE MAINS – Ready-to-wear (Lebanon)

04 of 17

JESSICA K – Ready-to-wear (Lebanon)

05 of 17

BLSSD – Ready-to-wear (UAE)

06 of 17

BIL ARABI – Fine jewelry (UAE)

07 of 17

AURA HEADPIECES – Accessories (Lebanon)

08 of 17

AMMANII JEWELRY – Jewelry (USA)

09 of 17

10 of 17

YASSMIN SALEH – Ready-to-wear (Lebanon)

11 of 17

SARA MELKI – Ready-to-wear (Lebanon)

12 of 17

RONI HELOU – Ready-to-wear (Lebanon)

13 of 17

TALAR NINA – Ready-to-wear (UAE)

14 of 17

RULA GALAYINI – Handbags (UAE)

15 of 17

NEMOZENA – Ready-to-wear (UAE)

16 of 17

ALIEL – Handbags (Egypt)

17 of 17

Dana Mortada of Fashion Collective in Los Angeles, Judy Daghestani of LFHM in Dubai, and Christian Daccache of Bureau Des Créateurs in Beirut joined hands and created the EASTWAVE Concept. It is a virtual pop-up store that supports established and emerging designers from USA and the MENA region by displaying some of their designs and selling them internationally with free shipping.

For the first season, the store is showcasing the marvels of 16 different brands through Maison Orient, a Dubai-based e-commerce platform. Every season, the platform will be changed so that the EASTWAVE project can spread its wings wider.