We’ve seen Giuseppe Zanotti’s Rebel Angels collection, but what we haven’t seen is the matching advertising campaign. Shot through Mario Sorrenti’s lenses, the campaign features models Grace Hartzel and Kaleb Ressler in a city-like background set on a rooftop.
On an infinite quest to combine the city’s energy with the ever-so sensual Spring - Summer collection, the campaign seems to be a strong yet sophisticated statement for the Italian luxury brand. This is how the brand celebrates the modern rebel, putting into sight a “rough” location to match the collection’s bold accessories and leather ready-to-wear.
The famed designer Giuseppe Zanotti said “I wanted the campaign to feel almost cinematic in its intensity and emotion. The images—stark, expressive—articulate a new sense of realism, a new kind of beauty.
The campaign itself is a masterpiece on its own, showcasing two images in a constant white complex frame, inspired from the iconic look of filmstrips. While the single page units feature photos stacked one above the other, the doubles appear side by side.
The focus is primarily on the products, and more specifically on the season’s all-over glitter mid-heel peep-toe sandal in emerald green for Her and on the mysterious smoking slipper for Him.
To get you even more in tune with the collection, two units of the edgy campaign feature the two models wrapped together in a mysterious gaze. One of the units illustrates an enticing portrait where Grace stands willfully in dusty suede lace-up booties with studs and the other features Kaleb in midnight blue velvet espadrilles with contrast topstitching.
Other images showcase striking cage sandals, studded strappy stilettos, bold red mules, the mini fringed suede bucket bag and the signature ready-to-wear pieces for women and sleek leather high-tops for men.
Zanotti stated “The new collection is decidedly modern and as such it really called for an innovative approach. The images reflect the kinetic energy of today’s rule-breakers and tastemakers.”
The Photo Gallery below will surely attest to the innovative energy of the Zanotti Campaign.
Cindy Menassa
