If you thought that Denim & Supply Ralph Lauren had maybe forgotten about its famed collaboration, then you are clearly mistaken. It is now unveiling its newest campaign for sping’16, starring the gorgeous Australian actress and model Ruby Rose and pal Hailey Baldwin, in addition to artist Edward Granger and of course, the wide cast of models. We wouldn’t just call it collaboration, but rather a cinematic social experience and a global digital campaign.

Four episodes on the brand’s Instagram handle, feature footage shot in Brooklyn, and introduce the new beautiful cast led by the gorgeous Ruby Rose. The videos are in fact a representation of the model’s personality and style, all the while staying true to the brand’s authentic pursuit to remain youthful and highly imaginative.

As unique talents from all over join hands to create an exceptional collaboration, fans and followers are taken behind-the-scenes, introduced to the latest in spring fashion and of course above all, take part in the social media experience. @DenimandSupplyRL has never failed to deliver the liveliest of content and this collaboration is by no means an exception.

Cindy Menassa