Following the mesmerizing urban-like advertising sequences, Gucci will be presenting yet another addition to the campaign which unfolds as a short film. The latter will appear on Instagram in a series of 10 seconds teasers, whereas the house’s official social media channels will be home to a 30 seconds director’s cut. The exceptional footages will be promoted on almost 1500 cinema screens in the UK, France, Italy, Japan and Korea, while a pre-roll short film will appear in China on online platforms such as YouKu and IQiyi.

Cindy Menassa