This year, the Holy Month is in full swing, as it is now bringing forth a Hanayen-meets-Swarovski exclusive collection and what a way to start Ramadan!
Hanayen, a label for Arabic traditional clothing, is now introducing wondrous creations from different designers, beautifully embellished with Swarovski crystals. The label itself has long catered to women’s needs, offering a wide range of elegant and avant-gardist designs.
Mr. Rabee Nader Abdulla Al Awadhi , President of the Hanayen Group :“The simplicity of the abaya is the starting point for all Hanayen designs. With our expert design team, this concept evolves into garments of incomparable works of art, bejeweled and trimmed with luxurious fabrics and embroidery, appliqués and crystals from Swarovski,”
Lo and behold ladies, a riot of ready-to-wear and custom-made abayas will be flying over your way, embellished with Swarovski crystals, bows, ruffles, feathers, French tassels and much more.
With a grand assortment of Swarovski crystals and strong enticing colors, you’ll be Ramadan-ready for your Iftars and gatherings! The collection will be available at Dubai Mall, Al Ghurair Center, Mall of the Emirates and City Centre Deira, City Centre Mirdiff and Yas Mall, Abu Dhabi from the 5th of June to the 10th of July 2016.
“This time, our Ramadan collection draws from the mysteries of the sea to incorporate a range of colors and motifs including blues, greens, and your classic neutrals. Our creative design team is in sync with the latest global trends and these trends are incorporated into each collection. With this particular collection, we have experimented with rich blue and teal tones that are elevated with fresh whites and bursts of dark pink. Additionally, the silvery light chrome lends a modern shine to this powerful color palette, used in some of the outfits during the blessed season of Ramadan”, commented Mr. Rabee Nader Abdulla Al Awadhi.
“As part of our ‘Ingredient Branding’ partner program, we enjoy collaborating with artists, designers and regional brands who keep up to date and contemporary with the latest trends. We are pleased to collaborate with Hanayen with brand and design support packages - including a diverse selection of beautiful Swarovski crystals, to enhance their styles and designs,” said Andrew Mojica, Managing Director, Swarovski Middle East.
