There’s nothing quite like blending two worlds together into one. Indeed, Chloé has collaborated with Apple Music to rejoice in the coming-together of music and fashion, with the support of Clare Waight Keller, the House’s creative director and the first female ever to participate in this joint collaboration.
Being the first Parisian Maison to harness such a project, Chloé will make up three playlists from different male and female artists, from the 70s through the 90s, along with new tracks from #chloeGIRLS such as Florence & The Machine, Solange, Christine & The Queens, and Flo Morrissey. An all-female playlist will also be dedicated to up-and-coming recording artists holding a unique tie to the House.
Finally, a photographic portfolio and video shot in the English countryside of Richmond featuring Clare Waight Keller completes the collaboration. Playlists from the permanent Chloé channel on Apple Music will continue to be released after the featured month.
“Music is such a vital component to our creative process at Chloé, from listening to the iPod in the studio to our close collaboration with Michel Gaubert to create the soundtrack for each runway show. It gives our Chloé girl her walk, and helps to create a fresh, optimistic atmosphere for the entire season.” – Clare Waight Keller


